What I'm Trading

Tuesday, June 29, 2010

Stick a fork in it...

Mourn with me as we watch Cantor wave the white flag. Unless something else changes and Cantor finds its balls to fight this thing, this will be the last post for JCM Cinema Capital. It's a damn shame. We all could have made some money together.

 As always, stay valued, my friends. Continue...

Monday, June 28, 2010

What We've Learned this Weekend: 6/28/10

The lessons keep coming. The market...not so much.

1. Pixar can't stop, won't stop.



Averaging $14 mil a day during the week and continuing the trend with a plus-sized second weekend of $59 mil, TOY STORY 3 keeps making me reset the JCC Target. While now targeted at $315, it's not quite the SJP we thought it would be, but still will provide positive value when it's all said and done. Currently trading at $331, there's still about 5% more value to be had in shorting this film.


2. The market is still slow on the uptake.


That's the only way to explain how/why JONAH HEX, with an anemic $1.6 million weekend and on pace for our JCC Target of $12.74 mil (if not its 2.7 multiplier of $14.53 mil) is still being traded at twice that amount. At $24, it's a joke - and still open to value hunters all over with a 91% difference between our target price and its current price.


Same goes for our beloved A-TEAM, which, with one week left to go, still hovers over $80 when it can't possibly make more than $73. Short away, my friends. I just wonder if the HSX will be as painfully unaware as the real-money Cantor Exchange.


And speaking of...


3. THE CANTOR EXCHANGE WAS APPROVED BY THE CFTC TODAY!!!


Never mind that Congress has language in the conference version of fin-reg designed to kill it. With Cantor and crew the most trading ready of the two approved markets, look for them to dive headfirst into trading ASAP, and battle any future legislation in the court system. 


4. Twihards need to relax.


TWILIGHT: ECLIPSE is trading at a laughably high $328, despite our $321 short position. Get a grip, y'all. Nobody male over the age of 25 cares about this franchise, which runs incredibly hot in its opening weekend (we predict a $120 million haul) before dropping precipitously (i.e. 72% for its second weekend for NEW MOON). Neither one of the previous TWILIGHT movies have even sniffed $300 milli, nor will this one. It doesn't have 3D and it's one-demo focused. IMAX will help, but only so much. It's our current SJP of the moment, currently overvalued by 24%. Although pre-release hype is currently killing my short term portfolio, anticipate long term riches. Get short, like, right now.


And with that, enjoy your week. Real money trading is just around the corner! Stay valued, my friends.
Continue...

Friday, June 25, 2010

What I'm Seeing this Weekend 6/25/10

Welcome to the weekend of uncertainty...

So I'm going to see KNIGHT & DAY today. There, I admitted it in the open. It seems like critics and general opinion is hot to hate on this movie. In two hours time, I shall be able to decide for myself.



But this is a weekend of uncertainty. JCC has taken no position on the wide openers of KNIGHT and GROWN-UPS. Despite previously proven box office stars, Tom Cruise's inconsistent box office of late and the sheer crudity/stupidity of Sandler's marketing for his latest have the distinct smell of stank - and unpredictability - to both of these movies. I know my limits - and will happily stick to my more surefire bets like riding JONAH HEX all the way down to the ground or watch our beloved A-TEAM sputter along to fully realize its 18% overvaluation.


A word on TOY STORY 3: This thing is a monster. Yes, our earliest predictions totally shortchanged it. Still, we feel comfortable at shorting it at $335, although it has not developed into the Sarah Jessica Parker stock we hoped and dreamed it could be. Still, we will take an 11% gain and $38 profit any day. We just will have to ride it out to delist, apparently, before we make believers out of the market.


So KNIGHT & DAY, GROWN-UPS (ugh), and even indie WINTER'S BONE is on the docket for this weekend (and speaking of indie, go see SOLITARY MAN starring a tour de force of lechery for Michael Douglas. Such an ugly, warts-and-all performance, it'll surely garner Mr. Zeta-Jones some Oscar talk). Enjoy the sun and stay valued, my friends.
Continue...

Sunday, June 20, 2010

What We've Learned this Weekend: 6/20/10

There's a snake in my boot...

1. Never doubt Pixar. Ever. 



Okay, so we didn't exactly DOUBT Pixar, but we did think $120 million for TOY STORY 3 was a bit much. And while $109 million is nothing to sneeze at, it still does not change our short position at $335.


2. People can't do math.


$109 x 2.7 = $294. So why, throughout the weekend until this morning, was TS3 trading for as high as $352??? Yes, we were all a bit emotional after TS3's monster $41 million Friday. But let's examine a few facts, shall we?
- Only one animated movie in the history of mankind has grossed over $300 million in 24 days: SHREK 2 in 2004. 
- Only one Pixar movie has ever grossed over $300 million period: FINDING NEMO in 2003 at $339 million. How long did it take for it to cross $300 million? Fifty days.
- But that was 2003. Adjusted for inflation, NEMO's overall haul would have equaled $447 million (all numbers are courtesy of our friends at BoxOfficeMojo.com). That's a 24% 2010 markup. So in 2010 dollars, NEMO would have crossed the $300 million threshold in 228.76 million 2003 dollars, or 24 days. 
- In comparison, NEMO's opening weekend was $70.2 million, or $87.1 mil today. Let's say that if NEMO had been released today, it most likely would have enjoyed all the advantages of current animation technology and exhibition, meaning it would have come out in 3D on ginormous IMAX screens a la TS3. With an additional 18% markup for IMAX and 3D screens, NEMO's opening weekend would have equated to $102.72 million today. So using the industry-standard 2.7 opening weekend multiplier to estimate 24 day performance, the most successful domestic film in Pixar history would have a current day $277.34 modern day gross. 
- Even with TOY STORY 3 running 5.8% ahead of this inflation-and-IMAX/3D-adjusted NEMO gross after this opening weekend, we still stand behind our $278 target valuation. Let's not forget that last year, the critically and audience acclaimed Pixar four-quadrant hitter UP enjoyed the same technological advantages as TS3 (okay, maybe a few less IMAX screens, but still the 3D surcharge) and grossed "only" $294 million - over the life of its run. While I have no doubt that TS3 could cross $300 million, I just don't think it will be in the first 24 days. All of those teens and tweens who grew with the TOY STORY franchise will be sucked into the Twihard vortex of ECLIPSE in five days, with mostly adults and young children left to see TS3 and THE KARATE KID.


3. JONAH HEX is the MACGRUBER of PG-13 action this summer. 


Talk about your death knells. $5.1 million? For an opening weekend??? I saw JONAH freakin' HEX. And it wasn't that freakin' bad. It also wasn't that freakin' good to overcome the critical stank ahead of it. 

And Sub-Lesson Learned: Just screen your damn movie for critics, y'all. I mean, really. I'm not saying this because I am a former movie critic myself, but because it is human nature to fear the unknown. When applied to critics, with the ability to foment and coast off of Internet speculation, people will naturally form a negative opinion when left in a vacuum of information. So by the time these critics may have to (gasp!) pay for a movie like everyone else, they're already so pissed off and antagonistic towards a movie they normally would have seen in the comfort and seclusion of a private screening room in Beverly Hills somewhere that their minds are already made up. Unless skipping advance critical reviews is the linchpin of your lowest-common-denominator marketing strategy to take that opening weekend money and run from product of questionable quality (I'm lookin' at you, Tyler Perry), just screen your damn movie. It's gonna bomb either way. But this way, it's projecting a 24 day gross of $13.77 mil. Ouch.


Please believe that after Nikki Finke's Deadline posted late Friday night estimates for the weekend for JONAH HEX, I dumped whatever remaining money I had into shorting the hell out of it, even though I was already realizing hefty profits at an average of $82 paid. Even at $65, we're at a whopping 59% profit, and climbing. If JONAH HEX actualizes its dreams of becoming one of the lowest tentpole movies this summer at $13-14 mil, we could be talking up a 79% profit. That's just plain wrong.


4. Don't doubt the power of Twitter.


There is no other explanation for why Ashton Kutcher's KILLERS still squeezed out $5 million this weekend. Surely it's because of his devoted millions-plus Twitter following that this movie isn't a glossier version of JONAH HEX at the box office. Even though we've already booked a gaudy 45% gain on this movie, a movie this uninspired should be performing even more poorly. I'm disappointed in you, Ashton. Aim low!

5. There are a lot of haters out there for Jaden Smith.

Just stop it. Hating on an 11 year old kid for being an 11 year old kid makes you sound silly, jealous, and petty. That this is a confident black kid who's the son of Hollywood royalty and has never been told he can't do something makes you haters sound like racist baller-blockers. If I were Will Smith, I would have done the same damn thing; who wouldn't want to have the ability to make their kid a movie star? Stop the hating - you're embarrassing yourselves.


So there you have it. Expect next weekend to have similarly emotional weekend fluctuations with TWILIGHT: ECLIPSE poised to open to a $100 million-plus weekend, only to recede with 62% and 70% weekend-to-weekend drops like tidewater from the sand. But here at JCC, we all know value. And we're in it for the (24 day) long haul.


Stay valued, my friends.
Continue...

***THE REEL DEAL ARCHIVE***: WALL*E

Biases: I think I'm the only dude I know who really wants to see this. And I don't care.
Players: Voices of Ben Burtt, Elissa Knight, Jeff Garlin, co-writer/director Andrew Stanton

Logline: In a vast, empty, junkyard of a 28th century Earth devoid of human life, WALL*E (Waste Allocation Load-Lifter * Earth Class; voiced by Burtt) goes about his business trash compacting the planet until the arrival of EVE (Extraterrestrial Vegetation Evaluator; Knight), a glistening, ethereal and, well, all-out lethal probe droid, for whom WALL*E falls and chases throughout the galaxy as she races to report her findings to the last vestiges of a bloated humanity living upon a giant, corporate-sponsored spaceship nation called Axiom.

The Deal: I have only one question: How on (or out of the) Earth do the creatives at Pixar keep hitting it out of the park? Like an artistic Barry Bonds on animation steroids, "WALL*E" is a positively darling, offbeat movie featuring a strong eco-friendly message with as solid a story as we have come to expect from the Pixar crew. Straight out of the "so ingenius it's genius" territory, Stanton's (Finding Nemo - one of my all-time favorite movies) "WALL*E" enjoys itself immensely with foreign interpretations of our everyday junk, from bubble wrap to Twinkies to cheesy Technicolor musicals. When we do see the human race, which has long since left Earth on Wal-Martesque-owned Buy N Large's corporate nation-ship, it is one lazy, overfed society where everyone's fat and overly catered to by smart device, with their only responsibility to be distractedly happy. A testament to how potent the now-perfunctorily seamless Pixar visuals and story are, dialogue is at a premium in this script, as WALL*E communicates via a myriad of sound effects, (as does his would-be paramour EVE) orchestrated by an aptly expressive, instructive Thomas Newman (Finding Nemo) score. There's more than a touch of "I Am Legend" to the opening, as it's just WALL*E and his cockroach best friend, cleaning the earth one junk cube at a time.

At its heart, "WALL*E" is an intergalactic love story. Voiced by R2D2 himself, Ben Burtt, WALL*E is a lonely, resourceful little fella with tons of personality who quietly yearns to be in love, thanks to his endless viewings of "Hello, Dolly!" He's curious, loyal, romantic...he's the perfect man. Because he's a machine. EVE, on the other hand, with her chubby white body and laser cannon arms, hovers and flits around with fairly bad intentions. Not only is she technologically superior to the earthbound WALL*E, but also her answer to everything is shoot first, ask questions never - she's a robotic Dick Cheney (sorry, that was redundant). Even though WALL*E's love is fairly unrequited initially due to EVE's laser-like focus (literally) on her prime directive, they develop into a genuinely bilateral symbiosis, sometimes with heartbreaking results. Is it sad that one of the most admirable love stories of the summer is between two (allegedly) inanimate objects...animated, or inspiring that artisans exist at Pixar to unfailingly provide us attractive, quality entertainment every. Single. Summer? I'll take "Inspiring" for $200 (million), Alex!

Move over, Carrie & Mr. Big. Here comes EVE and WALL*E!


@@@@ REELS
(FOUR REELS)
An urban legend/instant classic.


Continue...

Friday, June 18, 2010

What I'm Seeing this Weekend 6/18/10

Not an overly exciting weekend yet a productive one.


Naturally, I'm seeing TOY STORY 3. I have no doubt Pixar will entertain. However, I am over the age of seven, have no kids, and am not super-crunk to go see this one. The last TOY STORY was some 11 years ago, when I had even less reason to cotton to Pixar movies as fledgling adult, so I don't share any nostalgia for this trilogy.


And it is that muted interest that I am counting on. Over here at JCC, we are shorting TS3 (as our SJP of the moment) at $335, targeted at $256. While the blogosphere is abuzz with $120 million opening predictions, I predict an opening in the $95 million range.

All these $120 mil openings floating out there are ridiculous. IRON MAN 2 was the highest tracked movie of the year – EVERYBODY knew about it/wanted to see it – and it could only scrape together $128 million. Pixar’s highest opening weekend ever was for THE INCREDIBLES (a fine movie) with $70.5 mil in 2004. Even in 2010 dollars, that’s probably about $77-79 mil.

True, 3D and inflation may add some more to potential box office, but Pixar doesn’t do huge, blockbuster openings. They do very large openings with long, long legs (which is why I am short on TS3 at $321; it may get there in cume, but not in 24 days). Pixar movies tend to gross less than 30% of their final gross in their opening weekends, as opposed to the SHREK movies which average over 30% – LEGS. Plus Mom is only mildly interested in seeing it this weekend; don't doubt my box office bellwether!

Believe it or not, I am going to see JONAH HEX as well. I think its marketing has been atrocious, the lead is so disfigured as to be unwatchable, and Megan Fox has proven not to be able to open a closet door outside of the TRANSFORMERS franchise. But it's got John Malkovich, Lance Reddick ("Fringe", "The Wire") as a Reconstruction-era Q-like gadgets guru, and it's still got the visuals of the very same Megan Fox. It's worth a peek. Also, I want to see what a 12% Rotten Tomatoes reviewed film looks like, so I can gleefully watch how far it will drop (shorting at $82 it has already plummeted 45% and past my wildest dreams). Box Office Predict's $10.6 estimate holds true, that sucker could sink to $28. We can only hope.

The rest of the portfolio, with its gaudy 24%-positive per position status, is pretty damn healthy considering TWILIGHT hype has surpassed its true value at this point. But when hype and reality meet after next weekend, watch for IRON MAN 2 like drops...

Continue...

Monday, June 14, 2010

MACGRUBER: Mystery solved

Delist price = $8.46. I guess no one could get a handle on its last week of performance so HSX threw up their hands and just gave us the 17 day total. As a short, I, for one, salute them. A whopping 30% profit for one week's worth of shorting - much obliged. Let's not mention how I was once short on MACGRUBER at $44 pre-release, leaving a whopping 73% gain on the table.

Nothing to see here, folks, nothing to see here... Continue...

Donde Esta MacGruber?

Talk about hiding in plain sight...

I have scoured all of my online box office resources that are publicly available (Rentrak won't let me subscribe to their service, sadly enough) and MacGruber is invisible. Does that mean that in its fourth weekend in release that all theaters pulled the movie? It's still out in theaters - just barely. Or maybe it grossed next to nothing that it wasn't eminently reportable? 



Just curious to see how close we were in our target as it should delist in 90 minutes. I still wonder who these people are who haven't shed their shares at $9.59. There's no effin' way it's crossing $8.6 mil, let alone $9 milli. Damn, I wish I could buy more shares...


Turning our attention to the future, what shall we do with our 30% and 10% gains from MACGRUBER and SHREK 4, respectively? Hello, SORCERER'S APPRENTICE and TWILIGHT...
Continue...

Sunday, June 13, 2010

What We've Learned this Weekend: 6/13/10

Man beats Machine. There's hope for us yet...

1. Never doubt my mother. When a senior citizen is as excited about a movie as her son and those a generation after him (I heard the teenagers coming out of my Friday morning viewing of THE KARATE KID exclaim "I'm going to China tomorrow!"), don't trust machine based estimates that are some 50% off your own - go with your gut. 



2. Don't mess with Will Smith. Once he found his stride in the '00s, Will Smith is ridiculously bankable. KARATE KID was his baby, with production company Overbrook Entertainment shepherding the remake as a vehicle for Smith's martial arts-loving kid Jaden. According to BoxOfficeMojo.com's analysis of producer James Lassiter, Smith's longtime friend and full-time producing partner - albeit missing a few films from his portfolio, but whatever - Overbrook has averaged $113 million a picture for a $1.13 billion total domestic. Trust me when I tell you that worldwide, it's more like $2.5 billion total. True, most of Overbrook's work are Will Smith-acted vehicles. However, they are still responsible for critically acclaimed movies like THE SECRET LIFE OF BEES, ATL, and two seasons of not-so-critically acclaimed TV show "All of Us." Look for TAKERS, which JCC is currently long on at $27, to do sleeper hit late August business as well.


3. MACGRUBER is invisible. How low-grossing was the SNL overstretched sketch this weekend? It's gross has been so infinitesimal, I cannot even find posted estimates of its weekend gross. My only regret is that the Hollywood Stock Exchange won't let me buy more shares to short before it delists tomorrow afternoon. Look for almost 30% profits at delist tomorrow at our average price paid.


4. Do not get emotional about movies you like. Yes, we have learned this lesson before with THE LOSERS and, more recently, with PRINCE OF PERSIA. Once you've staked out a position, wait through opening weekend before adjusting, if at all. No matter how much I loved THE A-TEAM, the box office disagrees. Once the media story has been spun after Friday night pro or con for a movie, there's little coming back for it. Unless it's a family movie with legs like HOW TO TRAIN YOUR DRAGON or SHREK 4, live action actioners don't rebound. We maintain our short position on A-TEAM, having already booked ungodly 49% profits on the '80s TV show adaptation.


5. And last but not least, man beats machine. This is why I am in this game - heart. Machines and tracking estimates and all the statistical analysis in the world will always miss something sometimes, otherwise we might as well start buying up stock in Skynet. With 6% positive this month and 33% for the year so far, JCM Cinema Capital knows what wins. Let's keep your portfolio on the winning track.


Stay valued, my friends.
Continue...

Friday, June 11, 2010

What I'm Seeing this Weekend 6/11/10

Man vs. Machine - the classic battle. Ready... Fight!

Box Office Predict, a site that has attempted to impose rationality on the irrational tastes of humans by predicting box office performance by their proprietary statistically driven model called GENAU  (would've loved to see models that predicted Tyler Perry coming!), and JCC are involved in an ideological struggle, a la Jack vs. Locke, reason vs. faith. GENAU predicts an uber-soft $23.1 mil opening for THE KARATE KID, a favorite around here for those who have been following JCC. I predict a $45 million opening, and am long on it for an average of $101 (I have bought shares of it as high as $107). At $23.1, the 24 day, 2.7 multiplier would put it at $62.37, while my $45 million opening puts it at $121.5, the current JCC Target.



Why am I so bullish on THE KARATE KID? It's got nostalgia, exotic locale, and universal themes going for it. It's got Facebook AND my 67 year old mother going for it. And it's got me going for it, a 9 year old black kid from Seattle when the original came out, who went out doing Crane Kicks all the way home from the theater with his mother. When this kid has arguably grown up to be a 34 year old man excited to see a reboot filled with people of color, starring people of color, in our multi-culti, Black President present - produced and financed by the young star's father, currently the most bankable man in film of any race - I've gotta rage against the machine. This movie is as big a four quadrant, live action hitter out there for families that we may see all summer. Buy, buy, buy!


By the end of this weekend, there will be a victor. But given how JCM Cinema Capital invests from a 24 day holistic standpoint, one of us, or both of us, can be right or wrong, and still have JCC be right. While I believe THE KARATE KID will gross significantly more than $23 million this weekend, even if it doesn't, I still believe it will be significantly profitable at $101 mil after 24 days. 


Who are you with - man...or MACHINE???


Oh, yeah, and THE A-TEAM will be seen, too. Stay valued, my friends.
Continue...

Sunday, June 6, 2010

What We've Learned this Weekend: 6/6/10

Value hunting on a Sunday morning. What could be better?

SHREK cannot be stopped. The fourth installment continues to chug away, albeit at a pace well below the market rate of $224. At an average price paid of $233, I stand firm at shorting it all the way down to its anticipated delist price of $206.



PRINCE OF PERSIA persists in perplexing people. Now it looks like it won't crack $90 after 24 days, making my long position at $89 somewhat untenable. The second it bounces up 2%, it's time to chuck this film for no gain and steer clear.


As you may notice, MACGRUBER is back in the fold. After posting a stunning $96,000 over the weekend (that's a little over $32K a day, y'all), I had to jump on this. At $8.4 mil after three weekends with a current market price of $12.10, there's at least 35% in value lying in wait. How did I arrive at an $8.94 target? If you assume an average of $32K a day for the remaining seven days, you have a 24 day gross of $8.6 mil. If you are generous and assume $100K during the weekdays and $150K/day on the weekend - numbers it didn't even come close to matching - then you have $9.25. So, conservatively, I split the difference: $8.94. Yet, in all honesty, if you assume traditional 50% weekly audience declines for movies in release, MAC is slack with only $112K for the next seven days for an embarrassingly low 24 day cume of $8.51 mil. I could not get short enough on this film; in fact, HSX blocked me from buying as much as I wanted, capping me at their trading limit. So sad. There's anywhere from 35-42% in value there...


With our more balanced portfolio now (no more 63% portfolio-hogging IRON MAN 2s; our top derivative is TOY STORY 3 at 29.2%) we are well positioned to enjoy the big box office of THE KARATE KID next weekend. Short MACGRUBER, stay away from SEX AND THE CITY 2 as well as PRINCE OF PERSIA...And stay valued, my friends.
Continue...

Friday, June 4, 2010

What I'm Seeing this Weekend 6/4/10

An action-less weekend hopefully means laughs galore...

Clearly positioning itself as the potential THE HANGOVER for this summer, GET HIM TO THE GREEK reunites FORGETTING SARAH MARSHALL castmates and director Jonah Hill, Russell Brand, and Nicholas Stoller. Early buzz is decent, but I'll see for myself this afternoon.  





 Although I might regret it, I'm going to see KILLERS as well. Not screened for critics - a la a page from the Tyler Perry playbook - KILLERS looks to be a self-fulfilling prophecy, potentially shooting itself in the foot by the apparent stank of no critical previews OR taking the easy, short term money afforded by the shroud of mystery surrounding a movie that owns its truly apparent stank (yes, not stink but STANK). Either way, I'll see for myself, as I've been short on this movie for awhile, since its ridiculously overvalued $82 days. We'll see if it will fall all the way down to $40, as per our JCC prediction (currently at $48 as of press time, for a 41% gain so far - nice!).

I'm saving my enthusiasm for possibly seeing sci-fi thriller SPLICE later this weekend and next weekend for THE KARATE KID, which just looks better with each and every preview. Stay long on it, I say, especially at $104. Stay valued, my friends. Continue...

Box Office