JCM Cinema
Capital

The wait is over. The buzz IS the air, not just in it. IRON MAN 2 is about to suck the oxygen out of the marketplace. Hold your breath.


I have my ticket. 12:01 AM, IMAX, let's get it on.

I am excited but tempered. Sequels are hard to get right. We want them - need them - to be better than originals. EMPIRE STRIKES BACK to me is one of the best films - action or otherwise - of all-time. And I'm sure the hype in 1980 before it came out, must have been deafening.

Will IRON MAN 2 become a victim of its own hype? The 'net is crowing about a $165 million opening weekend - which would knock THE DARK KNIGHT off its pedestal as the best opening weekend of all-time. With ticket inflation alone, this could possibly be true. Lord knows if this sucker were in 3D, I'd be incredibly long on it. Considering there hasn't been a $50 million opening weekend since CLASH OF THE TITANS early April. Are people simply holding onto their money until IRON MAN 2? Probably.

So, let's say it does set the record. Will it gross over $400 million in 24 days, something only THE DARK KNIGHT and AVATAR (driven by 3D) have done? Even though my short term portfolio is taking a pounding for it, I'm incredibly short on IRON MAN 2 at $408.

Don't be a victim of the hype. Get short on IM2, too.