Friday, May 28, 2010
What I'm Seeing this Weekend 5/28/10
While the (SEX AND THE CITY 2) girls are away (in Abu Dhabi), the boys will play (PRINCE OF PERSIA)...
Having already embarked upon my Friday double feature movie ritual, you may notice some changes to What I'm Trading. While justly discounted as yet another failed attempt at cinematizing a videogame property (see vidgame graveyard full of your SUPER MARIO BROS. and FINAL FANTASY type flicks), PRINCE OF PERSIA, surprisingly, delivers the goods. Once I consciously divorced myself of the typically Hollywood whitewashed casting of a mid-Eastern tale (don't even get me started on Hollywood's ethnocentrism; you trying to tell me Freida Pinto couldn't have played Gemma Arterton's exotic beauty (and apologies to the innocent, Ms. Arterton - you are eyeball-singeingly HOT)??), I reluctantly found myself enjoying PERSIA's rousing action and "just north of pedestrian but adequate enough for an action film" banter. Mind you, the plot is hopelessly convoluted, throwing out new rules almost as if it's making it up as it goes along, but the movie is fun nonetheless. Once word gets out, it should do fine at the box office. So, naturally, I abandoned my short position from $173 at its current $105 to book a healthy 40% profit. I wouldn't necessarily go long on it now, either, but it should delist somewhere between $102-110 24 days from now.
Never one to waste profits, I have promptly doubled down on shorting THE SORCERER'S APPRENTICE. Having been forced to endure yet another trailer for it before PERSIA (both are excreted through the Mouse House), APPRENTICE looks DOA unless a far more compelling trailer can be cut for it before its July 14 release. Oh, it was due to open July 16, but Christopher Nolan's increasingly intriguing INCEPTION look to thoroughly bury it so Disney bumped up APPRENTICE's release date by a couple of days. Won't matter: currently at $121, feel free to short away, as it is at least $40 overvalued.
As we have more of a sample size, I have posted JCC's overall portfolio performance at the top of the What I'm Trading section to keep you abreast of how we are doing. At almost 24% for the month and 23% for the year, once Cantor is (fingers crossed!) approved, JCM Cinema Capital will help you crush your mutual fund accounts with steady and consistent earnings.
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